The right content is the key to a website's success and search engine visibility.
Anybody can write content for a website, but a keyword content writer has special skill.
What is a 'keyword'?:
A keyword is a word or (more often) a short phrase which could be 2 - 3 words describing the product/ service of a webpage.
In practice, a keyword is the search query that you type into the search engine before hitting enter. When someone searches Google for, say, “high quality flavoured tea" the Google machine tries to find what the user is looking for, and it returns a list of web pages that address that keyword. If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“flavoured tea”) or a related phrases (e.g. “pepermint tea,” “Dilmah” or “high quality tea bags") Google is more likely to show the user your website. The keyword should be in either domain name/ h1 title or content. Also keywords should not be repeated unneccessarily, if it is used without real meaning, google machine rejects that website.
So keyword content writer has to keep all that in mind when writing the content.
A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content.
Before writing conten we should have overall idea
- About their business
- Target audience
- Research their industry