According to research around 64% of a website’s weight is taken off by images. If we can reduce the size of the images keeping the image quality then it will help page load speeds and positive impact on users who visits the websites. Most of the browsers (visiters) love sites which load in less than 2 seconds.

If the page takes more than 3 seconds to load almost 40% of visitors leave that site, Image optimization is the only solution for this issue. What is Image Optimization? Optimizing web images is a process of delivering the high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Why we optimise images? Image optimization helps in improving page load speed, boosts websites’ SEO ranking, and improves user experience.

Page load speed is the amount of time aken by a web page to load completely. Also your hosting, layout and design play a major role in this. To design the best websites we need to consider all of the above and many more